Great Yarmouth Borough Council Portal
No.Condition Text
1.In order to maintain and enhance the range of tourist facilities and attractions on the seafront,Policy TR9 in the Great Yarmouth Borough-Wide Local Plan,as recommended for modification and accepted by the Council on 26th.January 1999,states :- Subject to other policies in the Plan,and to there being no proliferation of any use which would dominate or significantly reduce the existing range of alternative tourist facilities and attractions,the Council will favourably consider proposals to improve the range and quality of tourist facilities and attractions,including innovative proposals likely to increase the Borough's popularity as a holiday destination. The proposed development would be contrary to this policy in that the Council considers that there is at present an over dominance of amusement arcades along Marine Parade.
2.In the Great Yarmouth Borough-Wide Local Plan,as recommendec for modification and accepted by the Council on 26th.January 1999,Policy TR11 states :- Planning permission for new amusement arcades, whether involving a change of use,extension to existing premises or redevelopment, will only be permitted in the following areas :- (A) 'Prime Holiday Attraction' sites; (B) 'Prime Commercial Holiday Complexes' which are self contained units and where access to the arcade would be from within the complex,and, (C) 'Holiday Parks' and complexes subject to there being a proven need and the use being solely for residents of the site. Access to the proposed development,which is within a designated 'Prime Commercial Holiday' area, would not be gained from within a holiday complex The proposal would therefore be contrary to this policy and its stated objective to prevent an over provision of amusement arcades.
3.To ensure that the needs and expectation of visitors are met whilst at the same time safeguarding the character the area, Policy TR23(E) the Great Yarmouth Borough-Wide Local Plan as recommended for modification and accepted by the Council on 26th.January 1999,states that :- In the Great Yarmouth Seafront area, with the assistance of its statutory development control powers, the Council will, subject to the likely effect on adjoining or neighbouring land uses, favourably consider proposals for entertainment development within areas designated as Prime Holiday Attraction or Prime Commercial Holiday areas on the Proposals Map The proposed development is considered to be contrary to this concept in that it would be detrimental to the residential amenities at present enjoyed by the occupiers of nearby dwellings by virtue of additional late night noise and general disturbance, especially as the commercial facade of the building, which contains entrances and substantial illuminations, has been designed to front significantly onto the quieter,open area of Trafalgar Square where it will face towards dwellings there and on Apsley Road.
4.The development of the site in depth by the erection of a building of the height proposed and of a design consisting of an unfortunate amalgam of architectural styles would be detrimental to the visual amenities of the locality, particularly as it would have the effect of extending the commercial character of Marine Parade into Trafalgar Road.The proposal would therefore be contrary to Policy UDN3 in the Great Yarmouth Borough- Wide Local Plan as recommended for modification and accepted by the Council on 26th.January 1999, which states :- The Council will permit new development, including modern architecture, which provides a high quality of design and townscape complimentary to its setting, and which would result in enhancement of an area.To this end the Council will not oppose proposals for the suitable replacement of existing buildings or structures which detract from the character or appearance of an area.