| 1. | The proposed signs, having regard to their size, positioning, design/
materials and form of illumination, would (a) detract from the appearance
of the building, and (b) be unduly prominent and intrusive features in the
street scene; and would thereby (when also taking into account the
proliferation of advertisements that would result) be detrimental to the
visual amenities of the locality, which is within an Area of Special
Control of Advertisements, and contrary to the provisions of the Deposit
Version of the Borough-Wide Local Plan (which is the subject of "Suggested
Changes"). |
