| 1. | The proposed signs, having regard to their size, positioning, design/
materials and form of illumination, would (a) detract from the appearance
of the building, (b) be out of keeping with the general character of the
Conservation Area within which the premises are located, and (c) be unduly
obtrusive and incongruous features in the street scene; and would thereby
be detrimental to the visual amenities of this part of the village and
contrary to the provisions of the Deposit Version of the Borough-Wide
Local Plan (which is the subject of "Suggested Changes"). |