Great Yarmouth Borough Council

No.	Condition Text
1.	Policy ADV3 of the Deposit Version of the Great Yarmouth Borough Wide Local Plan states that within the plan area advertisements will be permitted where they are designed and sited to compliment their surroundings. In assessing applications particular attention will be paid to:- a) choice of advertisment materials; b) colouring and detailing. Advertments which appear brash or overdominant will not be accepted; c) scale and siting of the advertisement in respect to its surroundings. Advertisements which appear out of scale or detract from features of interest will not be accepted; and d) illumination. The proposal to apply 1.8 metre high perspex lettering on the gable wall of the premises would result in an unacceptable form of advertisement that would be brash, overdominant and the scale and siting of the advertisement in relation to the building is visually unnacceptable.
2.	The proposed lettering by virtue of its size is likely to be a ditraction to motorists and have consequent effect on highway safety on the nearby roundabout.

No.

Condition Text

Policy ADV3 of the Deposit Version of the Great Yarmouth Borough Wide Local Plan states that within the plan area advertisements will be permitted where they are designed and sited to compliment their surroundings. In assessing applications particular attention will be paid to:- a) choice of advertisment materials; b) colouring and detailing. Advertments which appear brash or overdominant will not be accepted; c) scale and siting of the advertisement in respect to its surroundings. Advertisements which appear out of scale or detract from features of interest will not be accepted; and d) illumination. The proposal to apply 1.8 metre high perspex lettering on the gable wall of the premises would result in an unacceptable form of advertisement that would be brash, overdominant and the scale and siting of the advertisement in relation to the building is visually unnacceptable.

The proposed lettering by virtue of its size is likely to be a ditraction to motorists and have consequent effect on highway safety on the nearby roundabout.