| 1. | The proposed sign would stand out as a discordant and unduly conspicuous
feature in this area of open countryside and would, therefore, be
detrimental to the visual amenities of the locality, which is included in
the County of Norfolk (Area of Special Control) Order, 1961. Moreover,
the proposed sign would be contrary to the provisions of Policies ADV1,
ADV3 and ADV9 of the Deposit Version of the Borough-Wide Local Plan
(which are subject to "Suggested Changes") which seek to protect the
amenity of the countryside and built environment, and safeguard highway
safety. |