| No. | Condition Text |
|---|
| 1. | The consent hereby granted shall expire at the end of 5 years from the date of this decision.
The reason for the condition is: - To comply with Regulation 14 (7) (b) of the Town and Country Planning (Control of Advertisements) Regulations 2007. |
| 2. | The development shall be carried out in accordance with the following plans, documents and details received by the Local Planning Authority on the 28th May and 26th June 2026:
- Drawing No. 27733/PA/01 - Title - Site Location Plan - Dated 14/07/26
- Drawing No. 27733/PA/03 - Title - Proposed Site Plan - Dated 14/07/26
- Drawing No. 27733/PA/04 - Title - Proposed Site Plan - Dated 14/07/26
- Drawing No. 27733/PA/05 - Title - Existing and Proposed Elevations - Dated 14/07/26
- Drawing No. 27733/PA/06 - Title - Specification Dated - 14/07/26
- Drawing No. 27733/PA/07 - Title - CGI Dated - 14/07/26
The reason for the condition is:-
To define the permission and for the avoidance of doubt |
| 3. | The level of illumination of the illuminated sign shall not at any exceed the thresholds contained within the Institute of Lighting Professionals (ILP) "Professional Lighting Guide 05/23 - The Brightness of Illuminated Advertisements Including Digital Displays" (5000cd/sqm during daylight and 300cd/sqm at night).
The reason for the condition is:-
In the interests of highway safety and to comply with policy SUT1 of the Great Yarmouth Local Plan 2026. |
| 4. | No part of the proposed structure (the digital display and its foundations) shall overhang or encroach upon highway land
Reason: In the interests of highway safety and to comply with policy SUT1 of the Great Yarmouth Local Plan 2026. |
| 5. | The minimum display time for each advertisement shall be 10 seconds and there shall be no special effects (including noise, smell, smoke, animation, flashing, scrolling, intermittent or video elements) of any kind before, during or after the display of any advertisement. No images that resemble official road traffic signs, traffic lights or traffic matrix signs shall be displayed.
Reason: In the interests of highway safety and to comply with policy SUT1 of the Great Yarmouth Local Plan 2026. |
| 6. | The interval between successive displays shall be a 2 second (minimum) fade and the complete display screen shall change without visual effects (including swiping or other animated transition methods) between each advertisement.
Reason: In the interests of highway safety and to comply with policy SUT1 of the Great Yarmouth Local Plan 2026. |
| 7. | The following conditions shall also apply: -
a - No advertisement is to be displayed without the permission of the owner of the site on which they are displayed (this includes the highway authority, if the sign is to be placed on highway land);
b - No advertisement is to be displayed which would obscure, or hinder the interpretation of, official road, rail, waterway or aircraft signs, or otherwise make hazardous the use of these types of transport;
c - Any advertisement must be maintained in a condition that does not impair the visual amenity of the site;
d - Any advertisement hoarding or structure is to be kept in a condition which does not endanger the public; and
e - If an advertisement is required to be removed, the site must be left in a condition that does not endanger the public or impair visual amenity.
The reason for the condition is: -
To comply with Schedule 2 of The Town and Country Planning (Control of Advertisements) (England) Regulations 2007. |
| 8. | STATEMENT OF POSITIVE ENGAGEMENT: In dealing with this application Great Yarmouth Borough Council has actively sought to work with the applicant in a positive and proactive manner. |
| 9. | Please red the following notes carefully: -
It is the Applicant's responsibility to clarify the boundary with the Public Highway, which includes a Public Right of Way. Private features such as
fences, hedges or walls will not be permitted on highway land. The highway boundary may not match the applicant's title plan. For further details please make an enquiry via the following link:
https://www.norfolk.gov.uk/article/79379/Highway-boundary-enquiry-form |
