| 1. | By virtue of the bulky appearance and proposed siting at the gateway to Regent Road, the development would create a detrimental impact on the character and appearance of the conservation area and the long views and character of Regent Road, which is a key component of the conservation area, introducing an irregular structure and interrupting the formal design and rhythm of the street furniture and the character of the streetscene. As such the development would causing a low level of less than substantial harm to its significance and public appreciation, in terms of the National Planning Policy Framework (NPPF), and would fail to preserve or enhance the character and appearance of the Conservation Area, contrary to the duties under Section and 72(1) of the Planning (Listed Buildings and Conservation Areas) Act 1990. The limited enhancements to the existing telecommunications network would not outweigh the harm caused by the siting of the communications kiosk in this location. The proposed communications kiosk is therefore refused as it fails to conform with the requirements of policy CS10 of the Core Strategy and policies A3 and E5 of the Local Plan Part 2, and is contrary to the expectations of the NPPF. |