Great Yarmouth Borough Council

No.	Condition Text
1.	By virtue of the constant source of illumination and frequent and regular changes of display, the proposal would cause unacceptable levels of disruption to the occupants of Plevna Terrace and would be especially noticeable at night and during winter months, amounting to unacceptable detriment to both residential and local visual amenity. Consequently, the application is considered to be contrary to Core Strategy Policy CS09 criteria (F), and saved Local Plan policy BNV22 criteria (A) and (D), which seek to protect residents from factors such as light pollution, and which set out that advertisements should not be unreasonably visually obtrusive. It is considered that the proposed advertisement is both poorly sited and designed, and as such the proposal is also contrary to the expectations of paragraph 136 of the National Planning Policy Framework.
2.	STATEMENT OF POSITIVE ENGAGEMENT (REFUSALS): In accordance with the NPPF, in determining this application for planning permission, the Borough Council has approached it in a positive and proactive way and where possible has sought solutions to problems to achieve the aim of approving sustainable development. Unfortunately, despite this, in this particular case the development is not considered to represent sustainable or an acceptable form of development and has been refused for the reasons set out above.

No.

Condition Text

By virtue of the constant source of illumination and frequent and regular changes of display, the proposal would cause unacceptable levels of disruption to the occupants of Plevna Terrace and would be especially noticeable at night and during winter months, amounting to unacceptable detriment to both residential and local visual amenity. Consequently, the application is considered to be contrary to Core Strategy Policy CS09 criteria (F), and saved Local Plan policy BNV22 criteria (A) and (D), which seek to protect residents from factors such as light pollution, and which set out that advertisements should not be unreasonably visually obtrusive. It is considered that the proposed advertisement is both poorly sited and designed, and as such the proposal is also contrary to the expectations of paragraph 136 of the National Planning Policy Framework.

STATEMENT OF POSITIVE ENGAGEMENT (REFUSALS): In accordance with the NPPF, in determining this application for planning permission, the Borough Council has approached it in a positive and proactive way and where possible has sought solutions to problems to achieve the aim of approving sustainable development. Unfortunately, despite this, in this particular case the development is not considered to represent sustainable or an acceptable form of development and has been refused for the reasons set out above.