Great Yarmouth Borough Council

No.	Condition Text
1.	The proposed illuminated advertisement signs would add to the distraction of highway users and could interfere with the free flow of traffic to the detriment of safety on the adjoining highway. The application is therefore contrary to Core Policy CS16 from the adopted Core Strategy which seeks to ensure that development does not have an adverse impact on the safety and efficiency of the local road network for all users. By virtue of the level of illumination proposed, the proposal would also be contrary to saved policy BNV22 D and F which ensures that adverts are not unreasonably visually intrusive and do not have an adverse impact on highway safety.
2.	STATEMENT OF POSITIVE ENGAGEMENT (REFUSALS): In accordance with the NPPF, in determining this application for planning permission, the Borough Council has approached it in a positive and proactive way and where possible has sought solutions to problems to achieve the aim of approving sustainable development. Unfortunately, despite this, in this particular case the development is not considered to represent sustainable or an acceptable form of development and has been refused for the reasons set out above.

No.

Condition Text

The proposed illuminated advertisement signs would add to the distraction of highway users and could interfere with the free flow of traffic to the detriment of safety on the adjoining highway. The application is therefore contrary to Core Policy CS16 from the adopted Core Strategy which seeks to ensure that development does not have an adverse impact on the safety and efficiency of the local road network for all users. By virtue of the level of illumination proposed, the proposal would also be contrary to saved policy BNV22 D and F which ensures that adverts are not unreasonably visually intrusive and do not have an adverse impact on highway safety.

STATEMENT OF POSITIVE ENGAGEMENT (REFUSALS): In accordance with the NPPF, in determining this application for planning permission, the Borough Council has approached it in a positive and proactive way and where possible has sought solutions to problems to achieve the aim of approving sustainable development. Unfortunately, despite this, in this particular case the development is not considered to represent sustainable or an acceptable form of development and has been refused for the reasons set out above.