Great Yarmouth Borough Council Portal
No.Condition Text
1.The proposed illuminated advertisement signs/displays would add to the distraction of highway users and could interfere with the free flow of traffic to the detriment of safety on the adjoining highway. Contrary to Local Plan Core Strategy Policy CS16
2.The proposal would have a moderately harmful effect on the streetscene and visual amenity of the area and would be overly dominant due to its position near to the highway. By virtue of the constant source of illumination it would cause disruption to the occupants of the flats on the opposite side of the junction and would be especially noticeable at night and during winter months. Consequently, the application is considered to be contrary to Core Policy CS09 F which seeks to protect the amenity of existing and future residents, as well as contrary to saved policy BNV22 criteria D and E.
3.STATEMENT OF POSITIVE ENGAGEMENT: In dealing with this application Great Yarmouth Borough Council has actively sought to work with the applicant in a positive and proactive manner.