| No. | Condition Text |
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| 1. | The proliferation of advertisements on a signage building detracts from the building contrary to policy CS10 of the Core Strategy and saved policy BNV22 c) of the Borough Wide Local Plan. The materials proposed are not appropriate to the buildings special architectural importance and are detrimental to the buildings significance contrary to policy CS10 of the Core Strategy and specifically criteria a) and b). |
| 2. | The advertisements are not well designed and do not take into account the status of the building contrary to policy CS10 of the Core Strategy and saved policy BNV22 a) of the Borough Wide Local Plan. The inappropriate design and siting of the adverts, with specific reference the modern additions to a back plate is contrary to saved policy BNV22 b) of the Borough Wide Local Plan as no consideration has been given to the historic character or architectural features of the building. |
| 3. | The removal of the existing historic adverts and replacement with larger, more numerous modern adverts will have a detrimental effect on the character of the building and the area. The loss of the raised lettering will result in the loss of a feature of the listed building that should be retained with no further benefit for the loss offered contrary to the National Planning Policy Framework. The modern lighting is not in keeping with the character and style of the building and further detracts from the historic importance and character. |
| 4. | STATEMENT OF POSITIVE ENGAGEMENT: In accordance with the NPPF, in determining this application for planning permission, the Borough Council has approached it in a positive and proactive way and where possible has sought solutions to problems to achieve the aim of approving sustainable development. Unfortunately, despite this, in this particular case the development is not considered to represent sustainable or an acceptable form of development and has been refused for the reasons set out above.
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