Great Yarmouth Borough Council

No.	Condition Text
1.	Saved Policy BNV22 of the Great Yarmouth Borough-Wide Local Plan states that advertisements will be permitted if they meet the following criteria :- (A) they are well designed and sited; (B) where appropriate, they respect the character and architectural features of the building on which they would be displayed; (C) they would not result in a proliferation of advertisements in any one location; (D) they would not be unreasonably visually obtrusive; (E) those in conservation areas would be compatible with the character or appearance of the area; and (F) they would not give rise to a hazard to public safety. The proposal is for an illuminated sign that measures 4.5m long by 0.7m tall which will be mounted above the eaves of the building, it is considered that a sign of this size in an area surrounded by housing would be unduly prominent and out of character with the surrounding area. The size and position of the sign would also have an adverse effect on the appearance of the building and the street scene. It is therefore considered that the sign is contrary to criteria (A), (B) and (D) of saved Policy BNV22.
2.	STATEMENT OF POSITIVE ENGAGEMENT (REFUSALS): In accordance with the NPPF, in determining this application for planning permission, the Borough Council has approached it in a positive and proactive way and where possible has sought solutions to problems to achieve the aim of approving sustainable development. Unfortunately, despite this, in this particular case the development is not considered to represent sustainable or an acceptable form of development and has been refused for the reasons set out above.

No.

Condition Text

Saved Policy BNV22 of the Great Yarmouth Borough-Wide Local Plan states that advertisements will be permitted if they meet the following criteria :- (A) they are well designed and sited; (B) where appropriate, they respect the character and architectural features of the building on which they would be displayed; (C) they would not result in a proliferation of advertisements in any one location; (D) they would not be unreasonably visually obtrusive; (E) those in conservation areas would be compatible with the character or appearance of the area; and (F) they would not give rise to a hazard to public safety. The proposal is for an illuminated sign that measures 4.5m long by 0.7m tall which will be mounted above the eaves of the building, it is considered that a sign of this size in an area surrounded by housing would be unduly prominent and out of character with the surrounding area. The size and position of the sign would also have an adverse effect on the appearance of the building and the street scene. It is therefore considered that the sign is contrary to criteria (A), (B) and (D) of saved Policy BNV22.

STATEMENT OF POSITIVE ENGAGEMENT (REFUSALS): In accordance with the NPPF, in determining this application for planning permission, the Borough Council has approached it in a positive and proactive way and where possible has sought solutions to problems to achieve the aim of approving sustainable development. Unfortunately, despite this, in this particular case the development is not considered to represent sustainable or an acceptable form of development and has been refused for the reasons set out above.