Great Yarmouth Borough Council Portal
No.Condition Text
1.The large scale and unsympathetic design and materials would detract from, rather than compliment, the character and appearance of the nearby buildings and surrounding area. The proposal is therefore contrary to criteria a), d) and e) of Policy BNV22 and criteria a)-c) of Policy BNV25 of the Great Yarmouth Borough-Wide Local Plan 2001.
2.The proposed billboard, within close proximity to the existing long-established billboard which faces Priory Plain, would create a proliferation of visually obtrusive advertising within the nearby vicinity, contrary to criteria c) and d) of Policy BNV22, and could lead to a precedent being set for similar unacceptable advertising within the conservation area which the Council aims to resist.