| No. | Condition Text |
|---|---|
| 1. | Six advertisements of significant size located in this one prominent location would result in a proliferation of advertisements contrary to policy BNV22 (c) of the adopted Borough Wide Local Plan. The location proposed for the advertisements would be unreasonably visually obtrusive and out of character with the area contrary to policy BNV22 (b) of the Borough Wide Local Plan. The advertisements proposed to be located on the building would be sited so as to diminish the architectural features of the building which they are applied to be displayed upon contrary to policy BNV22 (d) of the Borough Wide Local Plan. |
| 2. | The materials used are not those preferred by policy BNV26 of the Borough Wide Local Plan. The portable advertisements constitute drape signs by the appearance and material. Policy BNV29 of the adopted Borough Wide Local Plan seeks to prevent the display of permanent drape signs and as such to allow these advertisements to be displayed would be contrary to current policy. |
| 3. | The siting of the advertisements does not offer any benefits or enhancement to the surrounding area with the colour and detailing being visually obtrusive and out of keeping with the area. The character of the area as a gateway to the town, seeking to offer a subtle change from residential to commercial would be harmed by the proliferation of advertisements in this location contrary to policy BNV25(c) of the adopted Borough Wide Local Plan by the siting and scale in relation to the surrounding area. |
