Great Yarmouth Borough Council Portal
No.Condition Text
1.The proposed change of use from Class A1 to Class A2 in this Primary Retail Area is considered to be contrary to local plan policy insofar as there are 7 other betting premises within a 5 minute walk of the application site and consequently customer choice and shopping diversity would not be enhanced by a further betting shop in this particular location within the defined Town Centre, which is unacceptable as it will have an undermining effect and is contrary to criterion (B) & (C) of policy SHP4 of the adopted Great Yarmouth Borough Wide Local Plan as it is considered that the proposal would compromise rather than improve the vitality and viability of the shopping frontage.
2.In the opinion of the local planning authority the potential for having three betting shops within 100m of each other, in an area that has a notable lack of footfall and pedestrian activity, may in fact have a negative effect upon the vitality and viability of the shopping frontage along this length of the historic Market Place and therefore likely to be counterintuitive to encouraging choice and competition within the town centre as a whole.
3.STATEMENT OF POSITIVE ENGAGEMENT:- In determining this planning application the Borough Council has approached it in a positive and proactive way in accordance with the National Planning Policy Framework and where possible has sought solutions to problems to achieve the aim of approving sustainable development. Unfortunately, in this particular case, the proposal is not considered to represent an acceptable form of development and has been refused for the reasons given above.