Great Yarmouth Borough Council Portal
No.Condition Text
1.This notice only conveys consent for the signs 2, 3, 5, 8 and 9 shown on the sumitted application subject to the following conditions:-
2.The level of illumination of the illuminated signs shall not exceed 800cd/m2. No part of the source of the illumination shall be directly visible to users of the adjacent public highway. The reason for the condition is:- In the interests of highway safety.
3.The non-illuminated signs shall be finished and thereafter retained in non reflective materials. The reason for the condion is:- To avoid undue distraction to motorists and to avoid possible resemblance to and confusion with bona-fide road signs.
4.REASON FOR APPROVAL OF THE APPLICATION :- The proposal in repect of the signs specified above meets the criteria of Policy BNV22 of the Great Yarmouth Borough-Wide Local Plan.
5.This development involves a sign that may affect the public highway. The applicant should note that the Norfolk County Council as Highway Authority reserves the right under the general provisions of Common Law and Section 152 of the Highways Act 1980 to seek the removal of any sign causing an obstruction or nuisance, or which obscures or hinders the ready interpretation of a road traffic sign. Advice on this matter can be obtained from the County Council's Highways Development Control Group based at County Hall in Norwich. Please contact Stuart French on 0344 800 8020 or email stuart.french@norfolk.gov.uk.
6.The following part of the decision relates to Signs 6 & 7 and 1, 4 & 10
7.REFUSAL OF CONSENT TO DISPLAY ADVERTISEMENTS Part 1 - Particulars of application Signs 6 & 7 signage to be sited on roof and signs 1, 4 & 10 indicated on drawings received by the Local Planning Authority on 21st May 2012. Part 2 - The Great Yarmouth Borough Council hereby give notice in pursuance of the above mentioned Regulations that consent has been refused for the display of the advertisements referred to in Part 1 hereof for the following reasons:- The siting of an illuminated signs (6 & 7 on the drawings) in the form of inidvidual illuminated letters on the roof of the amusement arcade is considered contrary to Policy BNV22 (criteria A, B, C & D) and Policy BNV25 (criteria C & D) of the adopted Great Yarmouth Borough-Wide Local Plan in that they would be unreasonably visually obtrusive; the scale and siting is over dominant in its surroundings and result in a clutter of signage adjacent and above the existing facsia. In respect of the proposed signage, numbered 1, 4 & 10, on the submitted application insufficient information, in the form of lettering and colouring has been submitted by the applicant to adequately assess the impact the proposal will have on the surroundings.