| 1. | The Local Authority considers that the application to provide an extension to provide non food comparison goods in the location proposed fails to meet the sequential test requirements and the key objectives of Planning Policy Statement 6: Planning for Town Centres in that development, in this out of centre location, would undermine the vitality, viability and confidence of the Great Yarmouth town centre where there is sequentially preferable sites within and on the edge of the centre. In addition, the proposed development is contrary to the Norfolk Structure Plan (1999), Great Yarmouth Borough-Wide Local Plan (2001), the Great Yarmouth and Waveney Retail & Leisure Study 2006 and 1st EAST Urban Regeneration Company Area Action Plan which seek to promote town centre and edge of centre locations. |