| 1. | The proposal constitutes an overdevelopment of the site which would not provide the quality of housing environment expected in new development. Moreover, in terms of the proposed housing and layout thereof, the development would not enhance the character and appearance of the Ormesby St Margaret Conservation Area within which the site is located. It is considered, therefore, that the proposal is contrary to Policies HOU7, HOU15, HOU16, BNV9 and BNV10 of the adopted Great Yarmouth Borough-Wide Local Plan. |