| No. | Condition Text |
|---|---|
| 1. | The maximum luminace of each sign shall not exceed the following:- Sign A1 - 800cd/m2 What's in store - 1200cd/m2 Welcome sign - 1200cd/m2 Goodbye sign 1200cd/m2 3 x Circular signage panels 1600cd/m2. The reason for the condition is:- To preserve amenity and prevent danger to road users. |
| 2. | No light source shall be directly visible to drivers of vehicles using the adjoining highway(s). The reason for the condition is:- To prevent glare or dazzle in the interests of highway safety. |
| 3. | This permission relates only for the signage referred to on drawing STD (PR) 20 & 22 and drawing 4432 (PR) 03 with the exception of the type 07 sign to be located on posts adjacent to the western elevation of the building which is dealt with below. Notwithstanding the above the following applies to the remaining proposed sign REFUSAL OF CONSENT TO DISPLAY ADVERTISEMENTS Part 1 - Particulars of application For:- Illuminated sign 7 metres high on western elevation of building Part 2 - The Great Yarmouth Borough Council hereby give notice in pursuance of the above mentioned Regulations that consent has been refused for the display of the advertisement referred to in Part 1 hereof for the following reasons:- The siting of an illuminated sign in the form of illuminted lettering set on poles with an overall height of seven metres on the western elevation of the building overlooking countryside is considered contrary to Policies BNV22 and BNV25 of the Great Yarmouth Borough-Wide Local Plan in that the proposal would detract from the appearance of the surrounding area by virtue of its impact on visual amenity of the area contrary A, C & D of Policy BNV22 and critera C & D of Policy BNV25. |
